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David Beckham to front Jaguar’s new marketing campaign in China

David Beckham has joined Jaguar as a brand ambassador and will support significant forthcoming Jaguar product launches in China.


The British sporting icon and former international footballer, will feature in a series of print adverts and TV commercials, exclusively in China as part of a long-term partnership.

David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé, a sports car that is already regarded as a modern classic and expresses Jaguar’s vision of modern British style and elegance. His role will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years, including those for the Jaguar XJ, the company’s award winning large luxury sedan.

On the start of this new partnership, David commented: “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”

The new F-TYPE Coupé will be a prominent feature of the first phase of the campaign. The new F-TYPE Coupé is the most dynamically capable, performance-focused, production Jaguar ever made and is headlined by the F-TYPE R Coupé, a 550PS/680Nm 5.0-litre V8 supercharged sports car like no other. The all-aluminium F-TYPE Coupé is the embodiment of the uncompromised design vision of the award-winning C-X16 concept. Other Jaguar models, including XF and XJ saloons will also feature in the Beckham campaign to present the full brand line-up to the Chinese consumer.

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