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Krug’s orchestral collaboration to create unique musical experience

Krug will collaborate with London’s Philharmonia Orchestra this April, in an immersive exhibition highlighting the parallels between conducting a symphony orchestra and composing Krug Grande Cuvee.


Walking through the digital installation you’ll follow the journey of developing champagne and of an orchestra – starting with the first picking of the grapes, accompanied by a single violin solo and ending at the beautiful sound of a full orchestra playing Stravinsky’s The Rite of Spring and the delicate taste of the finished Krug Grande Cuvee, a champagne blended from 120 different wines.

The pop up will run at the Loading Bay Gallery of the Truman Brewery, in London’s trendy Shoreditch from 7th-11th April. £60 tickets include two glasses of Grande Cuvee and the full musical experience of an hour and a half.

Tickets are on sale online from March 12 2014. For more information please contact your Insignia Lifestyle Boutique Personal Assistant.

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