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Courchevel considered most fashionable for ski according to Prada and Louis Vuitton
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If you’re heading to Courchevel for the ski season then be sure to slide by Prada’s latest store opening set in the prestigious and ultra fashionable French ski resort.

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A contrast to Prada’s usual sleeker city image, the interior of the store features a rustic natural wood design complete with furry soft furnishings for a cosy and comfortable, alpine chic shopping experience. Located at the bottom of the slopes, this two story building showcases a selection of both mainline Prada leather goods alongside more winter specific fashion including gloves, hats  and warm padded coats.

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The store also features a VIP area where customers can shop privately. This impressive new Prada store may even be stealing a little thunder from Louis Vuitton, who opened a pop-up shop in the heart of Courcheval village last month. The louis Vuitton sore equally sells a ski season specific selection of fashionable accessories including a number of luxurious fur accessories. The Louis Vuitton pop-up store is open until April 6th 2014.

For more information on luxury Courchevel ski breaks, contact your Insignia Lifestyle Boutique personal assistant.

 

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