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Courchevel considered most fashionable for ski according to Prada and Louis Vuitton

If you’re heading to Courchevel for the ski season then be sure to slide by Prada’s latest store opening set in the prestigious and ultra fashionable French ski resort.


A contrast to Prada’s usual sleeker city image, the interior of the store features a rustic natural wood design complete with furry soft furnishings for a cosy and comfortable, alpine chic shopping experience. Located at the bottom of the slopes, this two story building showcases a selection of both mainline Prada leather goods alongside more winter specific fashion including gloves, hats  and warm padded coats.


The store also features a VIP area where customers can shop privately. This impressive new Prada store may even be stealing a little thunder from Louis Vuitton, who opened a pop-up shop in the heart of Courcheval village last month. The louis Vuitton sore equally sells a ski season specific selection of fashionable accessories including a number of luxurious fur accessories. The Louis Vuitton pop-up store is open until April 6th 2014.

For more information on luxury Courchevel ski breaks, contact your Insignia Lifestyle Boutique personal assistant.


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