Last week saw the launch of the first ever products made using leather from Rainforest Alliance certified ranches. Working in collaboration with the Italian fashion giant Gucci, and Livia Firth, the creator of the Green Carpet Challenge, a brand new collection of sustainable bags will now be available online and at select flagship Gucci stores around the world.
“This new line of Gucci for the Green Carpet Challenge bags connects consumers with rainforest conservation and best practices of cattle production in Brazil,” said Mauricio Voivodic, manager of agricultural certification at Imaflora, the Rainforest Alliance’s partner organisation in Brazil that conducted the ranch audit.
“Our new sustainable bag line addresses consumer demand for sustainability, while perfectly matching Gucci’s exacting style standards” said Rossella Ravagli, Head of CSR and Sustainability at Gucci. “This launch proves that the fashion industry can be a force for good through directly addressing a fundamental environmental issue.”