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Inside Mayfair’s hottest new Italian tailor, OTTO
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OTTO London Clothing
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OTTO London Bar
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OTTO London Upstairs
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OTTO London Upstairs
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OTTO London Terrace
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OTTO London VIP area

London’s not short of tailors. Some have long and established histories; others have reputations for creating modern, cutting-edge designs. One thing they all have in common however, is the credibility that comes with being situated in the heart of London’s most fashionable district.

One of the area’s latest additions is Italian menswear brand OTTO, which has been busy establishing itself as the place to go for fine, tailored clothing in a relaxed and exclusive environment. We popped along for a good old snoop around the boutique, and discovered just what makes this relatively new name so very special.

The concept

OTTO London Upstairs

Ground floor, OTTO

The pieces found dangling on OTTO’s hangers and folded neatly on its shelves, are all handpicked in Italy by the store’s curator and founder Tony Giallonardo. Giallonardo, known simply as The Curatore in OTTO, showcases the best craftsmanship Italy has to offer, personally choosing bespoke designs and the finest quality materials from renowned artisans.

Everything in the by-appointment-only store is handmade, giving each piece real character that only comes from great attention to detail. Whether it’s a scarf, belt, jumper or jacket, it’s been specially selected to suit OTTO’s style and that of its clientele.

OTTO London

Clothing, OTTO

When not curating the collections, Giallonardo puts his years of experience in the fashion industry to good use as a devout brand ambassador. These efforts have not gone unnoticed with praise for OTTO pouring in from famous names and luxury experts such as Ben Elliot, founder of Quintessentially, who referred to OTTO as “an interesting concept brought to Mayfair”.

OTTO London Upstairs

Ground floor, OTTO

OTTO functions on two levels: part tailor, part private members’ club. It’s been designed as a one-stop-shop for discerning gents after the ultimate shopping experience with the creature comforts of home thrown in.

The store

To this end, the boutique has been elegantly designed with contemporary clean-cut custom-made furniture and artwork, and wall panels upholstered with specialist textiles and fabrics reflective of the art of tailoring.

OTTO London VIP area

VIP area, OTTO

While the ground floor is a collection of clothes and accessories thoughtfully displayed for laid back browsing, downstairs is a different world. Here you’ll find a relaxed VIP area complete with a private changing room, TV, gym, steam room, spa treatment menu, and fully stocked bar, ensuring customers feel welcome and relaxed. There is also a secluded terrace, ideal for chilling out and sipping a chilled glass of champers.

OTTO London Bar

Bar and terrace in the VIP area, OTTO

The aim of creating a comfortable environment in which men and women can relax without feeling rushed has been well met. The boutique’s style and atmosphere represent both classic and modern Italian design, successfully blending fashion and service in this exclusive private retreat.

The future

OTTO certainly isn’t slowly down with its second store set to open among the bright lights and skyscrapers of Hong Kong later this year. Further stores are planned for Monaco, Buenos Aires, Sao Paolo, Geneva and Dubai, while a small range of accessories for women is also in the pipeline.

For more information on OTTO, or to book an appointment, call +44 20 34 75 3888 or visit OTTO’s website.

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