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Alchimie de Courvoisier unveiled at Harrods

Alchimie de Courvoisier

Courvoisier, the producer of fine French cognac, celebrates 200 years with a bespoke installation depicting its heritage in the cellar of Harrods.

Conceived by the White Label agency before being created by artists Davy and Kristin McGuire, the theatrical instillation, or Alchimie de Courvoisier, is made from paper yet comes to life through the use of light. The contemporary piece showcases the traditions and techniques used to make the tipple in its L’Atelier de Courvoisier. It tells the story of the brand’s evolution through the backdrop of history and events such as the French Revolution and the Industrial Revolution.

Get a taster of the installation in this short clip:

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