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The Top 10 Pininfarina Product Designs

In anticipation of the launch of Pininfarina’s latest exciting collaboration early next year, we asked Mr Paolo Pininfarina, chairman of the luxury car design company and grandson of the its founder Battista ‘Pinin’ Farina, to share his all time favourite designs from his family’s impressive archive.

Read on and discover intimate details behind some of the world’s most iconic luxury car designs, and see how Pininfarina diversified into interior design, importing its principles into bold household creations.

1. Cisitalia 202 (1947)

Cisitalia 202, 1947 - Pininfarina

A masterpiece belonging to the founder, my grandfather Pinin Farina. Showing extremely innovative design solutions, it anticipates the architecture of the sports cars of the following decades. It was defined as “a moving sculpture” and since 1960 it is been in permanent display at the Moma in New York.

2. Ferrari Dino (1965)

Ferrari Dino Berlinetta Speciale, 1965 - Pininfarina

This was the first mid engine Ferrari designed by my father without the direct involvement of my grandfather. When my grandfather saw this model he said: “this car is my granddaughter”.

3. FIAT 124 Spider (1966)

Fiat 124 Sport Spider, 1966 - Pininfarina

The most successful car ever built in the Pininfarina factory, it was produced with the same design in 200.000 units from 1966 to 1985. Its evergreen design is still contemporary today.

4. Maserati Quattroporte (2003)

Maserati Quattroporte - Pininfarina

This was the first Maserati designed by Pininfarina after more than 50 years, and laid the foundations for the rebirth and success of the Maserati brand. It was also the last masterpiece belonging to my father.

5. Bluecar (2008)

Bluecar - Pininfarina

In 2007 my brother Andrea developed an electric car in conjunction with the battery maker Bolloré. Unfortunately he could not be present at the unveiling of the car in October 2008 in Paris because he died two months before. The car is the progenitor of the current Bluecar model that is part of the successful Paris Atolib electrical mobility project.

6. Ferrari FF (2011)

Ferrari FF - Pininfarina

The first four wheel drive Ferrari shows the innovative “shooting brake” architecture. It’s also the first Ferrari model bearing my personal design contribution.

7. Snaidero Kitchen “OLA” (1990)

Ola blu Kitchen Pininfarina

The kitchen was an extraordinary success and remained part of the Snaidero catalogue for 20 years. Considered as a design icon, it established Pininfarina as a global leader in the furniture design sector.

8. Juventus Stadium (2008)

Juventus stadium - seats - Pininfarina

This project gave Pininfarina worldwide status as an interior designer. A new way to live the football game, strictly tied to the current success of the team. As a Juventus fan it isn’t hard to imagine how I proud I am of this project.

9. Calligaris “Orbital” Table (2011)

Calligaris Orbital - Pininfarina

One of the first pieces we designed for the living-room, it is becoming an important international success. It bears all the features of Pininfarina design: essentiality, innovation and elegance.

10. Want to find out what number 10 is? You’ll have to click… 

Paolo PininfarinaPaolo Pininfarina has been an integral part of his family’s business since 1982. After gaining a degree in mechanical engineering and working for five years, he was appointed C.E.O of Pininfarina Extra. He has been at the helm of the Pininfarina Group as chairman since 2008, and in 2009 picked up the ‘Trophee du Design’ for his contribution to the luxury car industry. 

Pininfarina, which counts Ferrari, Maserati, Alfa Romeo and many other prestigous brands among its portfolio, has dominated the design world since its creation in 1930. 


For more information on Pininfarina visit the company’s website.

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