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The Best of British Christmas Trees at The Goring

The Goring is one of London’s most established and luxurious five star hotels. Its 69 rooms are housed in the beautiful purpose-built Edwardian building where British hospitality, comfort and impeccable service are the order of the day, everyday.

The Goring, London

Located near Buckingham Palace, The Goring is also the only hotel in London still run by the family that originally founded it in 1910. It has welcomed many distinguished guests during this time, from Winston Churchill to The Queen Mother, making its heritage a rich one that continues to attract visitors from near and far.

This Christmas The Goring wanted to do something a little different encouraging some friendly competition between five of Britain’s biggest names in luxury. The Goring approached a select group, all fellow members of the prestigious Walpole British Luxury collection, to see if they fancied designing and making their own Christmas tree for specific suites in the hotel. Funnily enough, they jumped at it.

The LINLEY Christmas Tree in the Royal Suite at The Goring 2012


Fine furniture designer LINLEY was given the privilege of creating a tree for the Royal Suite, the largest and most prestigious residence in the hotel. LINLEY’s tree is a classic winter scene, with berries, nuts, plum coloured leaves and winter twigs sitting among a selection of handmade LINLEY frames. Each frame showcases sketches and watercolours of the company’s most impressive pieces of furniture, while the signature teal tags share snippets from the designer’s history.

Fortnum & Mason Christmas Tree - Suite 34, The Goring

Fortnum & Mason

Next up Fortnum & Mason, which has been delighting customers with puddings, chocolates and gifts from its Piccadilly home for over 300 years, lead with a Dick Whittington theme for its tree, hanging detailed images of the Lord Mayor’s state coach in red and gold on its branches along with big baubles, bows and roses. The use of classic Christmas colours make this plump pine a traditionalist’s dream.

Cole & Son Christmas Tree 2012 - Suite 54, The Goring

Cole & Son

By far the most strikingly different, controversial even, is the tree from expert wallpaper manufacturer Cole & Son. Taking a credibly individual route, Cole & Son created a modern interpretation of a tree from its archive of prints, old and new. The colours mix silver, gold and green, while simple decorations are draped around the structure.

Charbonnel et Walker Christmas Tree 2012 - Suite 74 - The Goring

Charbonnel et Walker

One for chocoholics, the Charbonnel et Walker tree combines a more conventional feel with lots of hidden sweet treats. Shiny red bows and gold baubles compliment the tempting boxes of chocolates and champagne truffle filled crackers. Luxury indeed.

BOODLES Christmas Tree 2012_Suite 52 The Goring


Finally, Boodles’ joyously feminine tree blends established style with bright fresh colours. Taking inspiration from the company’s signature pink, Boodles uses its own branded baubles as well as crystal pink and white baubles, subtle bows and a flow of snowy white branches to create a delicately festive focal point.

Each tree reflects whole-heartedly the identity of the company that designed it, yet they all manage to fit in with the surroundings of their given suite. In setting this challenge The Goring has enabled everyone to see what these companies can do out of their day-to-day comfort zones, with some creative freedom and the spirit of Christmas in the air.

Tell us what you think: which is your favourite? Are you a traditionalist or a modernist when it comes to your Christmas tree?

The Goring has limited availability remaining for some of its suites over Christmas and New Year. For more information contact the hotel directly on +44 20 7396 9000 or visit the website.

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