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Art of Creation: Fragrance Profiling from Penhaligon’s

As we draw to the end of our #ArtofCreation series, we’re taking a look at how Penhaligon’s, the vintage English perfumery, works with customers to create their very own scents.


Fragrance profiling is an established tradition at Penhaligon’s, and one that customers continually relish in being a part of.

First, a consultant works to build your personality profile: what you like, dislike, your background and what kind of fragrance you are after.

A selection of relevant fragrances are then used to narrow down your preferences. With every step the consultant tells you a little more about the construction and history of a selected scent until you create your perfect combination.

Personal, characterful and completely your own, there’s no better way to get exactly what you want than by making it yourself, with just a little help from the experts.

To try the Fragrance Profiling experience for yourself, why not visit Penhaligon’s in London’s historic Burlington Arcade, 51 Piccadilly, W1J 0QJ.

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